“Of course, my following was much, much smaller at the time, but I was still undervaluing myself.” A year later, when she learned that other bloggers with fewer followers were charging much steeper fees, she immediately multiplied hers by ten - and got zero pushback. In 2013, when Sarah Tripp, the founder of San Francisco–based style blog Sassy Red Lipstick, first learned how to make money on Instagram, she charged sponsors $50 per post.
